Social Media Strategery - Latest Comments

Re: What Kind of Online Community Do You Have Behind Your Firewall?

Alvaro Busetti — Tue, 24 Jan 2012 05:22:33 -0000

Great and amusing post !!!

Re: About Me

Sruti — Fri, 13 Jan 2012 09:02:34 -0000

Steve - I definitely appreciate your expertise and opinion. I'm a product manager for Proliphiq (http://invite.proliphiq.com/), the only search engine that delivers credible social experts for any topic. We'd love your candid feedback and suggestions you may have for us.

More info:

http://www.youtube.com/watch?v...

Thanks in advance,

Sruti

Re: If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Nicholas Giard — Thu, 05 Jan 2012 12:28:09 -0000

Steve, the other factor I didn't see you call out explicitly but I think is implied here is Fun. For example if the company policy was "salt mine management" and employees were forbidden from talking with each other, joking, or doing anything than 100% work focus. People are going to come to work, do their work, and get out as quickly as possible. However, if you've built a community where people have friends, colleagues, and enjoy spending time "at the office" then quickly you start to reap organizational benefits beyond the 8-10 hours a day that people put in.

Re: I Didn’t Fail the Test, I Just Found 100 Ways to Do It Wrong

Ajay — Tue, 27 Dec 2011 10:59:37 -0000

my eyes were filled tears when i read that title quote by Benjamin franklin. I dunno why i become so emotional whenever i read about hard work, failures, will power, persistence. these are all so pure, greatest ever gift given by god. if every time i failed at something, if i recollected this very quote, i would think to be the luckiest person alive. everytime i failed, we learn something, this learning by failure and relentless persistence are greatest pathway to Success.

Re: More Than Words: How to Really Redefine the Term “Public Relations”

Sradick — Thu, 08 Dec 2011 14:37:02 -0000

Thanks for the comment Diane - I was quoting some of the language from PRSA's messaging about this, and I would agree that there have been many different organizations across the world that have thought about the definition of public relations. Being the largest PR professional association though, I think whatever PRSA decides or doesn't decide will hold a great amount of weight both domestically and abroad.

Re: More Than Words: How to Really Redefine the Term “Public Relations”

Diane Bégin — Thu, 08 Dec 2011 13:21:01 -0000

Yes I agree about your comments about perceptions. The thing is when you say "international effort to modernize the definition of public relations" you are assuming that other countries haven't been updating their definitions over the years. There is PR research happening in other countries and in Canada for example, CPRS (sister organization to PRSA under the Global Alliance), we updated most recently in 2008. "Public relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals and serve the public interest." While we are interested in what you're doing in the US, we always do our own work as well because Canada is not the US.

Re: Disagreements and Debates Are Good Things

Noel || vintage lights — Thu, 24 Nov 2011 10:36:16 -0000

I found this article refreshing...I do agree that having an argument can be stimulating and can encourage you to come up with more strategic ideas..

Re: Seven Things About Social Media That You’re Not Going to Learn in College

Sradick — Thu, 10 Nov 2011 10:19:11 -0000

ADD/ADHD Coaching? I didn't even realize that was an occupation! Maybe I should be looking into that :) I'm glad you liked the post!

Re: Seven Things About Social Media That You’re Not Going to Learn in College

Sarah Gogstetter — Wed, 09 Nov 2011 22:53:56 -0000

I'm not a communications major, but I think these things are good to know even if you are not a communications student/expert. But I have been reading a lot about how to make the most of social media so that I can politely market my ADD/ADHD coaching business as well as be a great friend. I don't brag about my numbers and i would never buy friends/followers.

Re: The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It

Wed, 02 Nov 2011 05:08:36 -0000

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Re: Who Are You Working For?

medical coding training — Fri, 21 Oct 2011 17:52:20 -0000

Amazing post. You are a great blogger and enjoyed reading your blog a lot . bookmarked .
Thanks

Re: Enterprise 2.0 Success is About the Players, Not the Field

Sreerekha — Fri, 14 Oct 2011 06:29:12 -0000

Very well said , I totally agree that collaboration just does not happen overnight even if the organization is provided with the best of collaboration tools. I work in Enterprise 2.0 space, built a social business platform called KineticGlue, same challenges on adoption, acceptance etc . bigger challenge is to move people away from the primary communication/collaboration tool in organizations - email. People are simply comfortable with emails because of it's flexibility , ease of use and more importantly familiarity. We have to keep this in mind while building a collaboration platform. One biggest learning we have had is that it's very difficult for employees to adapt to a platform that is stand alone, it has to be aligned with the work
process, it's also very important to provide process context to the collaboration tools.

Re: Who Are You Working For?

Ari Herzog — Sun, 02 Oct 2011 12:15:16 -0000

What's hard about it? You tell your boss you need help with X and you know Ari who can help with X, boss works it with HR and the satellite office.

It's paperwork that would be hard but the rest is easy!

Re: Who Are You Working For?

Sradick — Sun, 02 Oct 2011 11:58:21 -0000

That's so kind of you Ari :) If only it were that easy!

Re: Who Are You Working For?

Ari Herzog — Sat, 01 Oct 2011 23:58:09 -0000

If you're getting bogged down with work and can't find time, that's where I can come in -- working out of your Boston office, anyway -- and help you be more productive.

Re: Who Are You Working For?

Jacque Brown Myers — Fri, 30 Sep 2011 22:24:15 -0000

Amen! Also, too bad we can't turn this into a "post cute pictures of your #gov20 babies" comment thread. Maybe I should send a note to DISQUS.

Re: Who Are You Working For?

Alexandra Bornkessel — Fri, 30 Sep 2011 21:34:23 -0000

Steve--Great post and perspective! My husband and I have recently moved a bit farther from work and now I have two hours of my day commuting. It definitely makes "doing everything + more" a bit different. However, when it comes to deciding what to do when there's that precious "spare" time if you call it that---family comes absolutely number one. You're doing the right thing! You can't be all things to all people. I've learned that accepting that, gives me more freedom and more time to make an impact where it matters.

Re: Who Are You Working For?

Merks — Fri, 30 Sep 2011 08:29:00 -0000

Even though I thoroughly enjoy what I do (yes, even the endless meetings), I've always subscribed to the notion that I work so I can live. My life outside of work is so much more important to me than the work I do. This may not be a popular opinion, but I could be shoveling poop for the rest of my life and be happy doing it, if I love the people I work with...which I do (the people, not the poop shoveling). To me it's important that I really enjoy the environment in which I work and that I get enjoyment from the people I interact with - otherwise what's the point of leaving my kids with strangers for the better part of each day?

Re: Mr. Popularity and Your Enterprise 2.0 Community

Jacque Brown Myers — Wed, 24 Aug 2011 19:40:06 -0000

Great post Steve. In addition to content being saturated with social media, I would say to watch out for consistently critical content. While social networks provide a great outlet for candid conversation, people's attempts to spark conversation (or in some cases, their tendency to complain) can also be a detriment to the platform.

Re: I Started a Blog But No One Cared

Courtney Wright — Tue, 23 Aug 2011 21:58:18 -0000

Linked here from Yammer. Thanks for the very useful insights. I've just added a link to a wiki in my signature.

Re: Mr. Popularity and Your Enterprise 2.0 Community

Sradick — Tue, 23 Aug 2011 07:10:44 -0000

Thanks Giulio - love that litmus test and I may very well "steal" it to use with my other clients too! I think it's great to start with your KM/social media/tech communities, but to survive and scale, that same activity and passion needs to extend beyond tech and get into other business areas too.

Re: Mr. Popularity and Your Enterprise 2.0 Community

Giulio Quaggiotto — Tue, 23 Aug 2011 04:52:45 -0000

Thanks for this, Steve! I could not agree more. It actually reminds me of an informal "litmus test" I developed a couple of years back when I was trying to benchmark our own social collaboration platform against other organisations. It goes more or less like this: if someone shows you their platform and you ask them to give you an example of an active/successful community, and what they show you is the KM/social media community, then the alarm bell would go off :-) It is most likely an indicator that they are struggling to get traction among core business units. We also had to learn our own "Mr Popularity" lesson the hard way!

Re: Mr. Popularity and Your Enterprise 2.0 Community

Sradick — Mon, 22 Aug 2011 19:03:20 -0000

Thanks John - that's exactly what I ended up doing. Emailing posts around to people, including them in weekly updates, etc. and trying to drive people there without influencing the discussion too much. I also identified a few other people (with different perspectives) to go out and engage early and often as well. Diversity in community members is a very good thing.

Re: Mr. Popularity and Your Enterprise 2.0 Community

thisisjohnny — Mon, 22 Aug 2011 18:31:00 -0000

thank you for the raw, candid post here. i can definitely see the issue with *always* being there first and how that might deter someone from — as was said — posting a follow-up, "yeah, i agree with exactly what ___ said" comment.

perhaps you can still drive and direct traffic without commenting? find other ways to generate conversation without participating in it yourself (or waiting until others have already gone ahead)?

it's a delicate balance to strike.

Re: The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It

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